Receiving an email that your Amazon seller account has been deactivated is a common occurrence for Amazon sellers. In fact, an estimated 20% of all third-party sellers on Amazon received a suspension in 2019. While we have previously written about the process and strategy for dealing with an account suspension here, this post examines some of the specific tactics you should use, and content you should include, in your Amazon appeal to get reinstated quickly. Before diving into specific strategies, it is important to note that the first decision you should make after being notified of your deactivated Amazon seller account is whether you will hire an Amazon reinstatement expert like Appeal Wizards to handle your appeal. This decision is important for two reasons, both of which are driven by timing. First, because you only have 17 days to appeal your suspension, it is crucial to hit the ground running on your appeal quickly. This means that if you are going to hire an expert, there is no reason to delay. While Appeal Wizards can create an appeal letter within 24 hours, many other consultants can take up to two weeks to draft your appeal. For this reason, if you are going to hire an Amazon Appeals Service, we recommend contacting them within 48 hours of receiving your account suspension. Second, and on the flip-side of the first point, if you are going to draft your own appeal, you will likely need at least a week to put together a winning appeal. The Amazon reinstatement process is fraught with intricacies and complexities, so you will need time to get up to speed on how to write and submit your appeal, and then you will need time to actually write the appeal. If you choose to hire an Amazon Appeals Service like Appeal Wizards for your account reinstatement, your involvement in the appeal process should be kept to a minimum. The expert should handle drafting your appeal letter and plan of action, and should handle all correspondence with the correct Amazon seller performance team (including document requests, calls, and emails). If, however, you are a do-it-yourselfer who decides to write your own appeal, we recommend sticking to the below drafting best practices on how to reactivate your Amazon seller account.