Thinking about launching an Amazon business? Whether you’re planning to resell products, launch your own brand, or expand your e-commerce presence, setting up your Amazon seller account the right way is key to long-term success. Here are the 9 essential items you need to prepare before you hit “Register.”
Your business name (can be your own name if registering as an individual)
Address and phone number
Business type: Individual, Sole Proprietor, LLC, Corporation, etc.
Tax Identification Number (TIN) or Employer Identification Number (EIN) if registering as a business in the U.S.
Utility bill and/or bank statement
Why it matters: Amazon needs to know who you are, and having this information ready helps avoid delays during registration and future verification steps.
Use a dedicated email address just for your Amazon business. Avoid using personal emails or those connected to unrelated businesses.
Why it matters: A professional email streamlines communication, improves your credibility, and reduces the risk of mix-ups with other personal or business activities.
You’ll need a U.S.-based or globally accepted bank account with a routing number and account number to receive deposits.
Why it matters: Amazon deposits your disbursements directly into this account. It must be ready and able to accept ACH or international wire transfers.
Provide a chargeable, internationally accepted credit card (Visa, Mastercard, Amex).
Why it matters: Amazon uses this for identity verification and charging monthly subscription or seller fees. It must be active and have available credit.
Why it matters: Amazon uses this to verify the identity of the primary account holder. It must be clear, legible, and match your registration name exactly.
Complete the tax interview during setup. U.S. sellers will need a W-9 form; non-U.S. sellers will typically submit a W-8BEN.
Why it matters: Amazon is required to collect tax information for IRS reporting. Providing the correct info upfront ensures you remain compliant.
Have a working mobile number available for SMS verification and account security.
Why it matters: Amazon uses two-step verification. Without a working phone, you risk getting locked out of your account.
Why it matters: Mismatched documents are one of the top reasons Amazon accounts are delayed or rejected at registration.
Think through how you want to sell: Private label, wholesale, arbitrage, dropshipping, or manufacturing your own products. Each model comes with different tools, policies, and growth paths.
Why it matters: Amazon’s compliance policies vary depending on how you source and represent your products. Knowing your model ensures you stay compliant and choose the right listings, documentation, and prep services from the start.
Not sure about the best business model? Book a consultation call with us! We can discuss your options and help you find the business model that suits you best.
Getting registered is just the beginning. If you’re unsure how to approach your setup or need help navigating documentation and compliance, our team at Appeal Wizards can guide you through it. DM us on Instagram or email [email protected] to speak with a specialist.
Let’s get your business started right!